Our Segmentation Methodology Explained
Explore how our stepwise, data-driven segmentation process translates complex information into reliable, actionable audience groups. We combine proprietary models, cross-disciplinary expertise, and hands-on client collaboration to uncover valuable insights tailored to evolving market requirements.
Experienced Analytics Team
Experts in segmentation, market analysis, and client-facing delivery.
Clara Evans
Lead Data Analyst
Key Skills
Clara leads segmentation projects, ensuring analytical accuracy and clear communication at every project phase.
Samuel Reid
Audience Strategist
Key Skills
Samuel connects data-driven findings with real-world objectives, guiding targeted strategies for industry clients.
Priya Mehta
Market Analytics Specialist
Expert Focus
Priya applies analytical models and manages data quality, supporting projects with up-to-date insights throughout.
Harrison Black
Research Consultant
Specialisations
Harrison brings a research-led approach, benchmarking market context and synthesising findings for practical application.
Segmentation Process Overview
Data Collection
Gather relevant primary and secondary data, including both proprietary and client-supplied sources, for thorough analysis.
Analysis & Modelling
Apply robust analytical models to identified datasets, mapping segments based on behaviour, preference, and demographic profiles.
Segment Validation
Validate segments for real-world relevance using statistical methods and client inputs, ensuring practical utility.
Reporting & Handover
Deliver clear documentation and user-friendly reports, supporting smooth application of segmentation to ongoing projects.
How Our Approach Compares
Understand the difference between our analytics and common market alternatives
Segmentation methods vary in rigour and utility. Here’s how our well-tested process stands apart from typical approaches used elsewhere.
Proprietary Segmentation Framework
Combines data analytics, stakeholder input, and validated models for clarity
Data Integration
Blends primary, secondary, and custom data sources
Segment Validation
Ensures segments hold real market value and relevance
Stakeholder Collaboration
Encourages client team input throughout process
Customisable Delivery
Delivers frameworks and reports tailored to business goals
Ongoing Support
Guidance available for post-project implementation
Industry Standard Profiles
Relies mostly on static demographics and broad categories
Data Integration
Blends primary, secondary, and custom data sources
Segment Validation
Ensures segments hold real market value and relevance
Stakeholder Collaboration
Encourages client team input throughout process
Customisable Delivery
Delivers frameworks and reports tailored to business goals
Ongoing Support
Guidance available for post-project implementation